UI/UX Designer · Brand Designer · Figma

I design interfaces
and identities that
ship to production.

For six years I was the design lead behind two B2B healthcare-tech brands. I redesigned the Lateetud logo, wrote the brand guidelines, built the design system, and designed every screen of the website and product UIs in Figma — end to end.

View the work ↓ shibangee.basu@gmail.com
7+Figma project files in this portfolio
2complete brand identities owned
3×full website redesigns of lateetud.com
1logo, reborn — designed by me
01 — BRAND IDENTITY

The Lateetud rebrand:
from a green badge to a living mark

Lateetud's original mark was a generic green plus-badge. I redesigned the identity from the ground up: a geometric tri-color "A" built from the new palette I defined — green for growth, purple for intelligence, orange for energy — then codified it all in a full branding guideline.

Logo DesignBrand GuidelinesColor SystemFigma + Illustrator
Old Lateetud logo — green plus badge
Before — inherited mark
→
New Lateetud logo — tri-color geometric A wordmark, designed by Shibangee Basu
After — designed by me

A palette built for an AI company

I developed the full color system — primary hues with tint ramps — that now runs through the logo, website, product UI, decks, and event booths.

#3DE283
#73C05A
#633AF8
#F28029
Lateetud color palette exploration with tint ramps
Lateetud branding guidelines cover
Branding guideline — cover
Brand story spread
Brand story
Website usage guidelines
Web usage rules
02 — WEB DESIGN · FIGMA

lateetud.com — designed
screen by screen, three generations

Every page of the corporate site — homepage, services, solutions, industries, about, insights, news, resources, contact — designed as full high-fidelity mockups and prototyped in Figma. Hover any frame to scroll the full page design.

FigmaWeb DesignPrototypingDesign → Dev handoffShipped live
lateetud.com — homepage, final
Lateetud homepage redesign, full pageHOVER TO SCROLL ↓
Homepage — final design. New logo, new palette, full-bleed hero, trending-topics ticker, solution pillars.
/services
Services page designHOVER ↓
Services — capability architecture & engagement model
/solutions
Solutions page designHOVER ↓
Solutions — product-line landing system
/about
About us page designHOVER ↓
About / Why Us — story, awards, certifications
/insights
Insights page designHOVER ↓
Insights — editorial & thought-leadership hub
/news-events
News and events page designHOVER ↓
News & Events — conference and press layouts
/resources
Resources page designHOVER ↓
Resources — case studies & webinar library

The iteration trail — v1 to final

Redesigns aren't one lucky draft. The homepage alone went through 10+ explored directions across three generations before landing on the final — logo, palette, and layout evolving together.

Homepage version 1
v1 — old logo, green-only palette
Homepage version 2
v2 — layout restructure
Homepage version 3
v3 — new hero direction
Homepage final version
Final — new brand, shipped
03 — PRODUCT UI · FIGMA

Interfaces for AI products
and enterprise healthcare

Complete product interfaces designed in Figma — information architecture, data-visualization patterns, and component libraries that development teams built directly from.

UI/UXDesign SystemsDashboardsGenAI Products
contract-intelligence — analytics dashboard
Contract Management AI analytics dashboardHOVER ↓
Contract Management AI — portfolio analytics across 1,000+ documents
ai document analyzer
AI key provision extraction screen
Key-provision extraction — AI analyzer view (demo data)
04 — THE FIGMA SHELF

More projects, all designed in Figma

A snapshot of the working files behind six years of product and brand design. Client work is under confidentiality — anonymized walkthroughs available on request.

Lateetud Website Revamp 2025

The complete final-generation site design — every page, component, and breakpoint in one master file.

Web Design · Shipped

Design System (Lateetud)

Typography scale, color tokens, buttons, forms, cards, nav patterns — the reusable library behind the site and product UIs.

Design System

RP Investor Portal

Investor-facing portal UI — dashboards, document rooms, and reporting views for a financial services client.

FinTech · UI/UX

Lifepoint

Healthcare workflow interfaces for one of the largest US health systems — patient transfer and clinical operations screens.

Healthcare · Enterprise

Veterans Affairs

Government healthcare UI — accessible, compliance-minded interface design for veteran-facing services.

GovTech · Accessibility

Audit Checklist

Internal audit tooling — checklist workflows, status tracking, and reviewer views designed for speed of use.

Enterprise Tools

Techaxis Branding Guideline

Second full brand system authored end-to-end — logo usage, palette, typography, and collateral rules for the Techaxis brand.

Brand System

Contract Management AI

The GenAI product shown above — dashboard, analyzer, extraction, workflow, and user-management screens.

GenAI · Featured Above

Lateetud Design File Archive

Six years of event kits, HIMSS booth creative, social campaigns, and Microsoft co-branded assets — all on file.

Marketing Design
HOW I WORK

From brief to build-ready

01Understand

Stakeholder goals, user needs, brand context — before a single frame is drawn.

02Explore

Multiple directions in Figma — the homepage above went through 10+ iterations.

03Systematize

Components, tokens, and guidelines so the design scales beyond one screen.

04Hand off & ship

Dev-ready specs. My designs are live on lateetud.com and in production apps.