Graphic & UI/UX Designer
I design across the whole surface of a brand — identity, editorial & print, social campaigns and product UI. Below are nine deep dives: four years with the Jamnalal Bajaj Awards, the Bajaj Archive's centenary exhibition and its object range, a UI/UX & brand project in Figma, three years building La Cupula's celebration brand, three years as Hair2Stay's design partner, two years designing Kolkata's Eastern Metropolitan Club through the pandemic, Apollo Clinic's campaign through Covid-19, a 2024 café-lounge launch for Belle Amore, and loungewear brand collateral for Label my.

Each project opens as its own full case-study page — with a one-click way back here.

Four consecutive award cycles — commemorative and nomination brochures, citations, invitations, envelopes, press ads and 30-foot stage backdrops.

The centenary exhibition at the Kamalnayan Bajaj Art Gallery — the BAJAJ BEYOND Legacy lockup, the invitation, and a merchandise range translated from one handwoven potli into steel, cork, braid and paper.

A brand identity rebuilt from the logo up, a full marketing-website design, and GenAI product dashboards — iterated version by version in Figma.

Three years as the design partner of India's igloo-dome celebration lounge — identity, menus, package systems, festive campaigns, outlet launches from Hyderabad to Dubai, a celebrity grand launch and franchise collateral.

Three years with Juhu's hair-restoration lounge — a 21-post launch feed, salon menus, standees and a 110-foot storefront banner, coupons, hair-system product design, a 12-page customised catalogue, landing pages and the glass graphics on the lounge's own doors.
Two years as the monthly design partner of a Kolkata members' club — Durga Puja campaigns, the EMC Rasoi kitchen brand, a full festive calendar in Bengali and English, the club newsletter and annual calendar, exhibition gates and 32-foot event banners.

A social-media campaign that kept a healthcare brand present through the pandemic — doctor-safety and emergency-care creatives, mental-health counselling, and the ante- and post-natal physiotherapy flyer that carried the same care into print.

Launch collateral for a Kolkata igloo-dome café-lounge — La Cupula's sister brand. The blade sign and menu folder, the Curated Café Cravings menu, a 20%-off launch flyer, a welcome standee and the opening booking-open social posts.

Freelance brand touchpoints for a loungewear label built around a sleepy-owl mark — the shopping bag, woven and swing clothing tags, note and thank-you inserts, and a double-sided business card.
Individual pieces across the crafts — invitations and US greetings, packaging & product mockups, brand logos, illustration, stationery and card sets, business collateral, events, promotional design and infographics. Open a category to browse it — Invitations, Business and Stationaries are sectioned inside, by occasion, by client and by set. On packaging, tap the label chip to pop the full flat design; invitations marked ▶ play as films.










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