Hair2Stay is a hair-restoration lounge and premium salon in Juhu, Mumbai — non-surgical hair systems for men, and a full unisex salon upstairs. For three years I was its design partner across everything it printed, posted or hung: the social campaigns, the salon menus, the standees, the coupons and stationery, the hair-system product cards, a 12-page customised-catalogue, the landing pages and the glass graphics on its own doors.
The lounge's identity distilled to its smallest surface — a navy-and-amber visiting card, sharp geometry on the face and a QR code that takes you straight to the booking.
Year two settled into a rhythm of seasonal offers — a Valentine's story in the salon's floral voice, a monsoon barber special, and Dhanteras and Diwali greetings that kept the lounge on the feed through the festive season.
The salon's services needed print you'd actually want to hold: a floral watercolour salon menu for the unisex floor, a pocket mini-menu in the lounge's navy and amber, and a midnight-floral flyer for the women's salon offers.
In-store print carried each season: rollup standees for the launch, the salon menu and the women's floor; a table standee for the referral programme; and the 110×32 ft banner across the shopfront.
Hand-out collateral did the returning-customer work: a stitched-border 50% discount coupon with the lounge's own room photography, a floral ₹500 gift voucher for the salon, and the privileged-membership pricing chart.
The lounge's core product is invisible until you understand it. I drew the technical vector diagrams of each base construction — thin skin, full lace, mono filament — and designed the product-card system that priced the range from Economy to Supreme.
The most involved piece of the engagement: a customised hair-systems catalogue that walks a client through every decision — base design, lace type, base colour, density, hair colour, direction, knots — and ends in order forms a distributor can actually fill in. Photography, diagrams and forms, art-directed as one book.
The lounge's web presence followed the print system: a lead-generation landing page at launch, the salon website design for desktop and mobile, Shopify banners for the product store, and the long-scroll 2024 landing page rebuilt for the hair-replacement funnel.
The last surface was the lounge itself: frosted-vinyl graphics for the entry door, numbered halftone panels for the private-room doors, and the H2S mark on the meeting-room partition — all drawn to print dimensions.
Shibangee is very professional. She has some awesome designs and concepts. She is punctual and on time. Good response. Overall very easy to work with. I am very delighted with the outcome of my project and work, would love to work with her again, if anything else comes up.
Hair loss is personal — humour, illustration and warm festivals keep the brand human.
Navy-and-amber for the lounge, watercolour florals for the salon — one brand, tuned per audience.
Technical vectors, product cards and a 12-page catalogue that turns bespoke into orderable.
The same system carried from an Instagram story to glass doors and a 110-foot storefront.
Twenty-one posts to make
hair loss feel approachable
Hair restoration is a delicate sell. The 2022 feed mixed straight product education with humour, festivals and lifestyle — illustrated characters, IPL nights in the private rooms, and the launch of the men's salon itself.