Label my — "A Comfortable Indulgence" — is a loungewear brand by MY Clothing Co. in Tamil Nadu, built around a sleepy-owl mark in blush pink. As a freelancer I designed this run of brand touchpoints: the shopping bag, the clothing tags and fabric label, the note and thank-you cards, and the business card.
The brand centres on a sleepy owl perched inside a ring, over the "Label my" wordmark and the "A Comfortable Indulgence" tagline. I set it on the shopping bag the customer walks out with — hearts floating up, blush on blush.
The pieces that ride on the garment itself: the woven size label sewn into the collar, the pink swing tag hung beside it, and a round two-sided hang tag — mark on the front, the "manufactured by" details and contact on the back.
The paper that turns a parcel into a gift: a lined note card, a "Thank you for shopping with us" insert that invites customers to tag the brand, and the double-sided business card on the owl-doodle pattern.
The sleepy owl and blush palette kept identical across every tag, card and bag.
Sewn labels, strung tags and boxed inserts — each built for how it's actually handled.
Thank-you notes and QR links that turn a first order into a follow and a tag.