Belle Amore · Café-lounge launch · Kolkata · 2024

Launching a café
born from a celebration brand.

Belle Amore is a Kolkata igloo-dome café-lounge near Triangular Park — the sister brand of La Cupula. I came on for the opening months in 2024 and designed the collateral that introduced it: the brand on the wall, the restaurant menu, the launch flyer and welcome standee, and the opening social posts.

See the work ↓ shibangee.basu@gmail.com
2024the launch, its first few months
KolkataJatindas Rd · near Triangular Park
Sister brandof La Cupula's celebration lounge
Print · Social · Signageopening collateral, end to end
01 — THE MARK, APPLIED

A cupid, a halo,
a purple wordmark

The identity was already there — a little cupid inside a starred arch over a soft purple "belle amore." My job at launch was to put it into the room: onto the round gold shop sign at the entrance, and onto the leather menu folder guests pick up at the table.

Brand ApplicationSignageMenu Folder
shop-sign — round gold blade · entrance
Belle Amore round gold blade sign mounted on the café wall
The blade sign. The cupid mark centred on a round gold-framed blade, the first thing a guest sees walking up to the third-floor café.
menu-folder — cream leather · at table
Belle Amore leather menu folder with the logo embossed
The menu folder. The wordmark on the cream leather holder that carries the menu at every table.
03 — LAUNCH PRINT

A voucher to get people up the stairs

For the opening push, a discount flyer built to hand out on the street — a diamond-tile collage of the food, the dome interior and the space, a 20%-off voucher and the address, all in the café's orange-and-pink launch palette.

FlyerVoucherLaunch Offer
04 — OPENING SOCIAL

Booking open — post by post

The opening feed that told people the café was live and taking bookings: the "Booking Open — celebrate birthdays, anniversaries, bride-to-be" post, the "Light, Camera, Birthday" private-theatre card, and the live-music sheesha night — all on the deep-purple house look.

Social CreativeLaunch CampaignStories
discount-flyer — 20% off · near Triangular Park
Belle Amore 20 percent discount launch flyer
The 20% voucher. Food, décor and interior cut into the brand's diamond grid, with the offer and the Jatindas Road address along the base.
opening-feed — booking open · private theatre · live music
Belle Amore opening social media posts on a phone
The opening posts. Booking Open, the "Light Camera Birthday" private-theatre celebration and the live-music sheesha night — the set that opened the account.
THE BRIEF, IN SHORT

Get a new café open and seen

01Carry the family look

Kept Belle Amore visibly kin to La Cupula — the celebration-lounge feel, its own purple.

02Dress the room

Sign, menu folder and welcome standee, so the brand reads from the street to the table.

03Open loud

A discount flyer and an opening social set to bring the first guests in the door.